Target-Aware Early Stage Ranking

Early Stage Ranking (ESR) in large-scale recommendation systems is dominated by ''user--item decoupling'' Two Tower architectures, which scale efficiently but cannot capture fine-grained, target-aware user--item interactions directly. We propose Target-Aware Early Stage Ranking (TESR), which augments the Two Tower with a Mixture of Attention (MoA) module trained as a request-level sequence modeling over user history. MoA combines (i) Hard Matching Attention (HMA) to capture explicit categorical-ID level overlap signals between user history and candidate item, (ii) target-aware HSTU attention for implicit affinities conditioned on the candidate, and (iii) target dependent and independent cross-attention for symmetric user-item contextualization. On top of this, a Multi-Logit Parameterized Gating (MLPG) head amplifies these signals at scoring time. To keep latency within ESR budgets, we co-design the architecture with FP8 quantization, custom kernels, and a Torch Inductor compilation path. On a production deployment, TESR delivers consistent offline NE wins and online topline gains, and is, to our knowledge, the first deployment of full target-aware attention sequence modeling in an ESR stage at this scale.